FREDRIK BENGTSSON / A-B-D
Founded in 1979, Klättermusen is not your typical high-end outdoor brand. Since the start they have set out to create the very best and most functional clothes for truly passionate outdoor lovers. In 2014, the expansion plans for the future was being formalised. We provided strategic brand design, platforms for content and communication and architecture for physical spaces.
The main objective was to remain rooted in Sweden but to continue with a global outlook. We defined the way forward as “a change from introverts to extroverts” – Klättermusen has always been best in class and now the branding properly communicate this, both in the collections, in shop environments and online.